Tender & True

Premium Pet Food

  • No corn, wheat or soy
  • No antibiotics
  • Meat from 5-Step™ Animal Welfare rated producers
  • MSC certified-sustainable seafood
  • Organic and grain-free options
  • Available in wet or dry formulas for dogs or cats
  • New and only at Whole Foods Market®

Love is a four legged word™

  • Premium quality at a value price
  • No animal by-products, corn or soy
  • Multiple varieties for your dog or cat
  • Nutrient-rich ingredients
  • Exclusively at Whole Foods Market®

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dog and cat

With so much controversy surrounding the pet food industry, and so many buzzwords decorating the snazzy packaging of pet products, deciding what to buy can be confusing!

Relax. We're here to help you make an informed choice by sniffing out natural pet food vendors who reflect our Core Values and formulate products with our customers in mind.


Whole Foods Market has long-standing, trusted relationships with several pet food companies that put animal health first and that are transparent in their manufacturing practices, so we can know as much as possible about the ingredients in every product.


Unlike some mainstream brands, our vendor partners are committed to consumer education and want you to know exactly what is in their products, all of which are made without artificial flavors, colors or preservatives.


Our pet food brands provide a variety of choices for pet owners with different feeding philosophies and for pets with specific dietary needs, preferences and sensitivities—from natural and organic to grain- or gluten-free diets to special formulas for weight control, joint support, urinary tract health and more.

Whole Health

Whole Foods Market Quality Standards guide our selection of pet food as well as treats, supplements, grooming and other pet care products, too. From flea and tick prevention to dental care, we've got many choices for your pet.

Product selection varies by store — please call first to check availability.